Legal # Privacy policy How Cater Cube Limited collects, uses and protects personal data when you visit this website, sign up to hear about our launch, or get in touch. Updated 28/09/2026 - [1. Who we are](#who-we-are) - [2. What we collect](#what-we-collect) - [3. How we use it, and why](#how-we-use-it) - [4. Who we share it with](#who-we-share-it-with) - [5. Where it is held](#where-it-is-held) - [6. How long we keep it](#how-long-we-keep-it) - [7. Your rights](#your-rights) - [8. Complaints](#complaints) - [9. Cookies](#cookies) - [10. Changes to this policy](#changes) ## 1. Who we are This policy is issued by **Cater Cube Limited**, a company registered in England and Wales under number 17220227, with its registered office at 44 Huxley Close, Park Farm Industrial Estate, Wellingborough, Northamptonshire, NN8 6AB. Cater Cube Limited trades as CaterCube and is part of Crushed Ice Group. In this policy, “we”, “us” and “our” mean Cater Cube Limited. For the processing this policy describes we are the controller. That means we decide how and why the data is used, and we are responsible for it under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Questions about this policy or your personal data go to [hello@catercube.co.uk](mailto:hello@catercube.co.uk), or by post to the address above. ## 2. What we collect ### When you visit this website Pages, fonts and images are served from our own servers. The website sets no cookies unless you allow analytics, and it carries no advertising or social media tags. Like any web server, ours keeps a log of each request: your IP address, the date and time, the page requested, the page that linked to it, and the browser and operating system your device reports. We use these logs only to keep the site secure and working. Your browser also keeps a short note of your visit in its session storage, under the name visit_journey: the page you arrived on and when, the site that sent you, any campaign tags or ad click IDs in that first link, the previous page, and how many pages you have viewed. It stays in that browser tab, is deleted when you close it, and only reaches us if you sign up or send an enquiry. ### If you allow analytics When analytics is in use, a banner asks whether you allow it. If you choose “Accept”, Google Analytics 4 sets its _ga and _ga_ cookies and records which pages you view, how you arrived, the type of device, browser and screen you use, your approximate location (such as the country and city, worked out by Google from your IP address), and interactions such as following a link or sending a form. GA4 does not log or store IP addresses. We see the results as reports about visits in general, and we do not use them to identify anyone. Advertising features are switched off. The Google Analytics script only loads after you allow analytics, so if you choose “Essential only” nothing is sent to Google. ### When you sign up to hear about our launch We collect the email address you enter. With it, your browser sends details about your visit, which help us spot misuse of the form and understand which pages lead people to sign up: - your IP address; - your browser, operating system and type of device, read from the user agent your browser reports; - your language, time zone and local time, your screen and window size, whether your device has a touch screen, and whether cookies are enabled; - the note of your visit described above; and - if you allowed analytics, your Google Analytics client ID, which lets us match the sign-up to the analytics for that visit. We use your email address to tell you when CaterCube launches, and for nothing else. We will not add it to any other list or pass it to anyone for their marketing. ### When you get in touch If you send us an enquiry we collect your name and email address, your business name and telephone number if you give them, the type of enquiry, your message, the page you sent it from, and the same visit details as a sign-up. If you email us, we keep what you tell us and the address you write from. Sign-ups and enquiries reach us by email, sent through Amazon Simple Email Service (Amazon SES) in the AWS London region. We do not ask for special category data, such as health information, and this website is meant for businesses, so we do not knowingly collect information about children. ## 3. How we use it, and why Data protection law requires a lawful basis for every use of personal data. These are ours. Purposes and lawful basesPurpose | Lawful basis | Emailing you when we launch, if you signed up | Consent, given when you entered your email address. You can withdraw it at any time. | Replying to enquiries and preparing quotes | Legitimate interests in responding to people who contact us, and steps you have asked us to take before entering into a contract. | Recording the visit details sent with a sign-up or enquiry, to prevent abuse of the forms and understand which pages lead people to get in touch | Legitimate interests in protecting the forms from misuse and improving the website. | Measuring how the website is used with Google Analytics | Consent, given in the cookie banner. You can withdraw it at any time through Cookie settings in the footer. | Keeping the website secure, preventing abuse and investigating incidents | Legitimate interests in protecting our systems and the people who use them. | Establishing, exercising or defending legal claims, and answering lawful requests from regulators | Legal obligation, and legitimate interests. | Where we rely on legitimate interests, we have weighed them against your rights and you can ask us for that assessment. You can object at any time, as explained under [your rights](#your-rights). We do not make decisions about anyone based solely on automated processing. ## 4. Who we share it with We do not sell personal data, and we do not share it with anyone for their own marketing. We share it only with: - **Crushed Ice Group companies**, whose staff help run this website and handle sign-ups and enquiries for us; - **service providers** who process data for us under written contracts: Amazon Web Services, for email delivery in its London region; Google, for website analytics if you allow it; and our business email provider; - **professional advisers**, such as lawyers, accountants and insurers, who owe us a duty of confidentiality; - **authorities**, such as the police, HMRC or a regulator, where the law requires it; and - **a buyer or successor**, if all or part of our business is sold or reorganised, on condition that they honour this policy. ## 5. Where it is held We hold personal data in the United Kingdom, and the email service we use from Amazon Web Services runs in its London region. The exception is Google Analytics, which runs only if you allow it. It is provided by Google Ireland Limited, with Google LLC, and the data may be processed in the United States under the UK Extension to the EU-US Data Privacy Framework. If any other provider can access personal data from outside the UK, for example to give technical support, it does so under UK adequacy regulations or the International Data Transfer Addendum to the European Commission’s standard contractual clauses. You can ask us for a copy of the relevant safeguards. ## 6. How long we keep it We keep personal data only for as long as we need it for the purpose it was collected for, then delete or anonymise it. Retention periodsRecord | How long | Launch sign-ups | Until we have told you about the launch, then no more than 12 months unless you become a customer. Sooner if you ask us to remove you. | Enquiries that do not lead to a customer relationship | 24 months from our last contact | Web server logs | 90 days | Google Analytics data, if you allowed analytics | Up to 14 months, then deleted by Google | Where a legal claim or investigation is under way, we may keep the relevant records until it is resolved. ## 7. Your rights Under UK GDPR you have the right to: - **be informed** about how your data is used, which is what this policy is for; - **access** a copy of the personal data we hold about you; - **rectification** of data that is inaccurate or incomplete; - **erasure** of your data where there is no good reason for us to keep it; - **restrict** how we use it, for example while a question about its accuracy is resolved; - **object** to processing based on legitimate interests, and to direct marketing at any time; - **data portability**, receiving data you gave us in a machine-readable format; and - **withdraw consent**, where we rely on it, without affecting anything done before. To come off the launch list, email [hello@catercube.co.uk](mailto:hello@catercube.co.uk). For analytics, use Cookie settings in the footer of any page. To use any of these rights, email [hello@catercube.co.uk](mailto:hello@catercube.co.uk). You do not need a form or any particular wording. We may ask you to confirm your identity before we act, so that we never hand your data to someone else. We respond within one month, and there is normally no charge. If a request is complex we may extend that by up to two further months, and we will tell you why within the first month. ## 8. Complaints If you are unhappy with how we have handled your data, please tell us first at [hello@catercube.co.uk](mailto:hello@catercube.co.uk) and we will try to put it right. You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection: - online at [ico.org.uk/make-a-complaint](https://ico.org.uk/make-a-complaint/); - by telephone on 0303 123 1113; or - by post to Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF. ## 9. Cookies This website sets no cookies unless you allow Google Analytics, which then sets two. Everything is listed in our [cookie policy](/legal/cookies), and you can change your analytics choice at any time using Cookie settings in the footer. ## 10. Changes to this policy We review this policy at least once a year, and whenever the way we handle personal data changes, including when the full CaterCube website launches. The date at the top shows when it was last updated. Previous versions are available on request. ## Questions about this document CompanyCater Cube LimitedCompany number[17220227](https://find-and-update.company-information.service.gov.uk/company/17220227), registered in England and WalesRegistered office44 Huxley Close, Park Farm Industrial Estate, Wellingborough, Northamptonshire, NN8 6ABEmail[hello@catercube.co.uk](mailto:hello@catercube.co.uk)See also: [cookie policy](/legal/cookies). --- **URL:** https://catercube.co.uk/legal/privacy-policy